Manish Dasaur
CDAO, Comms & Media North America
Accenture
Manish has over 20 years of experience in the data and analytics space. As the Chief Data & Analytics Officer for Accenture’s Communications and Media business in North America, Manish helps evaluate, maximize and scale business value through the strategic application of data and advanced analytics. He is responsible for setting growth strategy, market activation, industry-specific solutions, strategic partnerships and talent development.
Manish strives to shape a culture of growth, creativity, accountability and empathy creating a positive and inclusive organization for all to thrive. Manish is also a Board Member at the University of California Irvine’s Center for Digital Disruption.
Learn more about leaders in the Southern California CDAO community here.
Give us a brief overview of the path that led to your current role.
From building apps as an entrepreneur to building systems as an engineer to enabling insights as a data practitioner, I have enjoyed multiple roles and paths in my career. The power of data and analytics to illuminate performance, enable better decision making, automate efficiencies and enable new opportunities has been the driving force of attraction to my current role.
What is one of your guiding leadership principles?
Lead by example. We have to create the future we want.
With disruption being a key theme of the past year, where do you see your role as a CDAO going in the next 1-2 years?
I believe the role of the CDAO will become even more critical in the next 1-2 years. Its relevance to the CEO will grow, creating a tighter interlock between business strategy and data strategy. Its ability to positively impact business performance will increase as data becomes the primary driver of value and differentiation.
What advice would you give to someone just starting out in the CDAO role?
Focus on driving value through data and analytics - value for shareholders, customers and employees. All should feel the power of data.
Tell us 3 fun facts about yourself.
- I am a big NBA fan. Lets go Lakers!
- I am learning to play the piano.
- I've met a lot of celebrities, and have some fun stories there :)
What is the value of participating in a professional community through Evanta?
The greatest value is connecting, sharing and learning from the community of leaders.
Evanta Governing Body members share their insights and leadership perspectives to shape the agendas and topics that address the top priorities impacting business leaders today.
by CDAOs, for CDAOs
Join the conversation with peers in your local CDAO community.