Inner Circle

In the ever-evolving global economy, CISOs face even harsher challenges when defending cybersecurity budgets. Uncertainty persists as enterprises face global economic headwinds, new regulations, increasing technology spending, and an ever-increasing threat landscape. By connecting cybersecurity expenses to business outcomes and demonstrating the value of change spend, they can optimize technology investment and effectively communicate the value offered to retain key budgets.

CISOs must rise to the occasion and prepare for possible cost-optimization requests. By honing their communication and storytelling skills, they can effectively navigate the C-suite and win over stakeholders as security advocates, ultimately securing the budgets they need to defend against the ever-increasing threat landscape.

Preparing For Cost Optimization In An Uncertain Future

• How can we educate executive leadership on how cybersecurity supports and defends tangible business outcomes, such as revenue generation, cost savings, strategic initiatives, and brand protection?
• How can we formalize cybersecurity’s strategic planning to provide greater transparency to leadership on how resourcing decisions are made?
• What steps can we take to optimize our technology spend and maneuver the ever-increasing vendor market?

Demonstrating Your Worth — Having A Clear Communication Strategy Across The Business

• How can you connect cybersecurity spending to business outcomes and communicate the value of change spending to stakeholders?
• What storytelling techniques have been successful in bringing key stakeholders on board with cybersecurity spending?
• How can you effectively communicate the need for secure adoption of new technology to key stakeholders?